What is PynPoints?


PynPoints is the next evolution in location-based marketing and information distribution.

PynPoints easily and effortlessly allows businesses, organizations and governmental agencies of all sizes, from the smallest mom-and-pop to the largest corporation, to reach their customers, members or constituents with their marketing message or informational item at the exact time and place when that marketing message or informational item is the most relevant to their audience and that audience is most likely to act upon it.

For example, a small restaurant that is usually slow after 9pm could target the local high school stadium where the local football team is about to come away with a hard fought victory. They could schedule a PynPoints Blast Notification for the end of the 4th quarter targeting that specific time and location with an offer to their subscribers to come in after the game for a Buy 1 Get 1 Victory Pizza. Then, only their PynPoints Subscribers who are at the game at that time would receive the promotional offer.

PynPoints takes this location-based notification model one step further by tracking which subscribers actually act upon the location-based notification, if applicable, through our proprietary PynPoints Conversion Tracking. So, in our example above, those subscribers that received the promotional pizza offer at the football stadium and then actually went to the restaurant after the game during the promotional time window would be tracked by PynPoints and counted as a PynPoints Conversion.

For more information please contact scott@pynpoints.com

Why is this type of marketing so effective?


Most traditional forms of marketing only somewhat achieve the desired goal of getting a marketing message to an intended audience at the appropriate time and location and thus are not able to reach the maximum potential for audience participation in the desired marketing outcome. In addition, most fail to reach their full intended audience as well as reaching an unintended audience not suited for their marketing message; thus wasting precious ad dollars.

Take for instance our example above, had the restaurant placed their Victory Pizza offer in the local newspaper or on the local radio station that day, they would have reached some of their patrons who are local high school football fans but not all of them. Conversely, they would have reached an even greater number of individuals who would not be attending the game. Now since ad dollars are based on audience reach, they would have been paying to reach individuals that they did not want to.

In addition, those they did reach with their marketing messsage and did attend the football game would most likely not remember the Victory Pizza offer at that most crucial of moments, that is, when the game has ended and they are trying to decide where to go eat for a victory dinner. Even non-traditional forms of marketing such as social media suffer from this lack of time and place marketing that PynPoints offers.

PynPoints on the other hand only delivers a business, organization or governmental agency's message to their PynPoints subscribers thus fully reaching the desired audience with no unintended recipients. Furthermore, those messages are only delivered to those subscribers in a desired geographical location at a desired time thus maximizing the number of recipients who are likely to participate in the message's desired outcome.

How does PynPoints work?


PynPoints is a very easy to use fully-integrated cloud-based business-to-consumer (B2C) solution without any need for investment in infracture or app development. PynPoints consists of the PynPoints consumer app, available for both iOS and Android mobile devices, and the PynPoints cloud-based notification publishing system (this web-based portal).

Step 1: Create A Publisher Account

Businesses, organizations and governmental agencies that wish to utilize PynPoints will first create their PynPoints Publisher account. These PynPoints users are termed publishers in the PynPoints ecosystem since they publish notifications to their subscribers.

When creating a publisher account, publishers will specify their hashtag which is a short, simple and easy to remember moniker that users of the PynPoints mobile app will use to subscribe to that particular publisher. For example, #pizza-place.

For a complete overview of the publisher account registration process please watch the Publisher Account Registration video.

Step 2: Get Subscribers

Once they've established their publishing account, publishers will then need to get their customers, members or constituents to subscribe to them on the PynPoints app using their hashtag moniker. Users of the PynPoints app are termed subscribers in the PynPoints ecosystem. The PynPoints mobile app allows subscribers to manage all of the various publishers they are subscribed to through one easy to use interface.

App StoreGoogle Play

Step 3: Create Notifications

Publishers then login to their account and create notifications through the PynPoints web-based notification publishing portal. Notifications are the messages that publishers want to send to their subscribers.

PynPoints at this time supports three types of notifications: Active Notification Zone, Notification Zone Blast and Notification Blast To All Subscribers.

When creating a notification a publisher will specifically the notification message, the time the notification should start, the time it should end, how long the subscriber should see it and the geographical region that their subscribers needs to either be located in or have one of

Definitions


To fully understand the PynPoints ecosystem it's important to understand PynPoints terminology. Below are some of the more important terms and how they are defined with regards to PynPoints.

Publishers: Businesses, organizations or governmental agencies that publish geographical notifications that their subscribers receive when either they or their defined PynPoints are within the specified region during the specified time frame.

Subscribers: Users of the iOS or Android PynPoints app that have subscribed to one or more PynPoints publishers and receive geographical notifications from said publishers.

Notifications: A message sent from a publisher to its subscribe0rs during a specified timeframe and usually only to those subscribers whose current location or configured PynPoints are within a specified geographical region during the specified timeframe. Notifications have a specified timeframe in which the subscriber may view the notification after it is sent to them.

Copyright © 2014-2016 PynPoints LLC